Access Without an Account
Our Services may be accessed by individuals without a sunrisebioent.com account. We will collect Personal Information from you even if you are a non-account holder when you use our Services, such as when you use our Pay Without an Account feature. If you pay without logging in, we may later link your transaction information to your sunrisebioent.com account if you create one.
Purpose of Data Processing
We may process your Personal Information for various purposes, including delivering our Services, ensuring security and fraud prevention, and complying with legal requirements. With your consent, we may also use your data for enhanced features such as syncing contact lists, personalized content, targeted advertising, or third-party platform integration.
Service and Experience Improvement
• Manage and improve our Services – including the development of new products, customer analysis, troubleshooting, testing, research, and analytics.
• Manage fraud and risk – including fraud involving our partners, merchants, and strategic ventures.
• Communicate with you – responding to questions and support inquiries.
Legal Compliance and Disclosures
We comply with Pennsylvania State Laws and applicable regulations, including the Consumer Data Protection Act (March 27, 2024). We do not sell Personal Information to third parties or share it for cross-context behavioral advertising.
We may disclose information to:
• Legal authorities with a subpoena or valid legal request
• Courts, law enforcement, regulators
• Third parties to comply with card association rules or to investigate violations
Data Retention Policy
We retain Personal Information as long as necessary for the original purpose and in compliance with applicable law.
Retention periods include:
• Duration of your relationship with sunrisebioent.com plus 10 years
• Longer retention for legal compliance (e.g., bankruptcy laws, AML obligations, litigation, investigations, audits)
Use of Cookies and Tracking Technologies
When you interact with our Services, open our emails, or visit third-party sites where we operate, we and our partners use cookies and similar technologies (e.g., pixel tags, web beacons) to:
• Recognize your device
• Customize online content
• Serve interest-based ads
• Conduct analytics
• Prevent fraud and maintain trust
You can disable some cookies, but this may impact your ability to use certain features of our Services.
Your Privacy Rights
Under data protection laws, you have rights regarding how your Personal Information is collected, used, stored, and shared. These include:
• Right to access (know)
• Right to correct
• Right to delete (erasure)
• Right to restrict use or sharing, including for sensitive data
We will never deny services, charge different prices, or offer varied levels of service based solely on your exercise of privacy rights.